Lead Development Officer (LDO) – Full-Time Opportunity

Location: Rawalpindi (Onsite)
Job Type: Full-Time
Salary: PKR 55,000 – 60,000 per month (Plus Performance-Based Incentives)

About the Role

We are seeking a highly motivated, energetic, and results-driven Lead Development Officer (LDO) to join our growing team in Rawalpindi. This role is ideal for individuals who are passionate about sales, communication, and business growth, and who thrive in a fast-paced, target-driven environment.

As a Lead Development Officer, you will play a crucial role in driving the company’s growth by identifying, engaging, and nurturing potential business opportunities. You will be responsible for generating high-quality leads through proactive outreach, primarily via cold calling, as well as conducting market research and collaborating with internal teams to convert prospects into long-term clients.

This position is more than just making calls—it is about building relationships, understanding customer needs, and contributing strategically to the organization’s success. You will serve as the first point of contact for potential clients, representing the company with professionalism and confidence.

Job Summary

The Lead Development Officer (LDO) is responsible for generating new business leads through structured outreach strategies, including cold calling, market research, and client engagement. The role requires strong interpersonal skills, attention to detail, and the ability to consistently meet performance targets.

You will work closely with Business Development Managers (BDMs) and Business Development Officers (BDOs) to ensure that all leads are aligned with the company’s broader sales strategy. Additionally, you will maintain accurate records, follow up with prospects, and ensure that all interactions meet high-quality standards.

Key Responsibilities

1. Lead Generation through Cold Calling

One of your primary responsibilities will be to generate leads through outbound calls. You will:

Proactively contact potential clients to introduce products or services
Engage prospects in meaningful conversations to identify their needs
Build interest and qualify leads for further engagement
Maintain a confident, persuasive, and professional tone during calls

Cold calling will be a daily activity, and your success will depend on your ability to connect with prospects and create value-driven conversations.

2. Regional TORF Coverage

You will be responsible for ensuring that all high-potential segments within your assigned regional TORF (Territory of Responsibility Framework) are effectively covered.

This includes:

Identifying key industries and customer segments within your region
Targeting high-value prospects systematically
Ensuring no potential opportunities are overlooked
Maintaining a structured approach to territory coverage

3. Market Research & Opportunity Identification

A critical part of your role will involve researching and identifying new business opportunities.

You will:

Conduct market analysis to identify potential clients
Gather relevant information about target companies and decision-makers
Stay updated on industry trends and competitor activities
Identify gaps and opportunities in the market

Your research will help shape lead generation strategies and improve targeting accuracy.

4. Coordination with BDMs & BDOs

Collaboration is key to success in this role. You will work closely with:

Business Development Managers (BDMs)
Business Development Officers (BDOs)

Your responsibilities will include:

Aligning lead generation efforts with sales strategies
Sharing insights and feedback from customer interactions
Ensuring smooth handover of qualified leads
Supporting the sales team in achieving overall targets

5. Target Achievement

You will be expected to meet and exceed individual and team targets.

This includes:

Achieving daily, weekly, and monthly lead generation goals
Maintaining consistency in performance
Continuously improving conversion rates
Contributing to overall team success

A results-driven mindset is essential for this role.

6. Customer Ownership & Engagement

You will take ownership of assigned leads and ensure consistent engagement.

Your responsibilities include:

Following up with prospects regularly
Building relationships and trust with potential clients
Addressing queries and concerns effectively
Guiding leads through the initial stages of the sales funnel

7. Script Adherence & Communication Standards

To maintain consistency and professionalism, you will:

Follow approved calling scripts and guidelines
Adapt scripts based on customer responses while maintaining structure
Ensure clarity, confidence, and accuracy in communication

8. Team Collaboration

As part of a dynamic team, you will:

Collaborate with colleagues to share insights and best practices
Support team members in achieving common goals
Contribute to a positive and productive work environment

9. Training & Development

Continuous learning is encouraged in this role.

You will:

Participate in training sessions and workshops
Stay updated on sales techniques and product knowledge
Actively seek feedback and improve performance

10. Call Quality Assurance

Maintaining high call quality is essential.

You will:

Follow best practices during customer interactions
Incorporate feedback from QA reviews
Ensure professionalism, accuracy, and clarity in every call

11. Process Improvement

You will play a role in improving internal processes by:

Identifying inefficiencies in workflows
Suggesting improvements to enhance productivity
Helping streamline lead generation and reporting processes

12. CRM Management

Accurate data management is critical.

You will:

Update CRM systems with complete and accurate information
Track interactions, follow-ups, and outcomes
Maintain organized and up-to-date records

13. Follow-Up Strategy

You will implement structured follow-up strategies to nurture leads.

This includes:

Scheduling follow-up calls and reminders
Maintaining consistent communication with prospects
Moving leads through the sales funnel effectively

14. Reporting & Analytics

You will be responsible for tracking and reporting your performance.

You will:

Generate regular reports on lead generation activities
Analyze performance metrics
Identify trends and areas for improvement
Provide insights to enhance strategies

Qualifications

Language Proficiency

Excellent communication skills in both English and Urdu
Ability to switch between languages smoothly during conversations
Strong listening and comprehension skills

Sales Experience

Previous experience in telesales, customer service, or related fields is preferred
Proven ability to achieve or exceed sales targets
Experience in outbound calling is an advantage

Skills & Abilities

Strong persuasive and negotiation skills
Excellent interpersonal and communication abilities
Ability to work independently and within a team
Strong organizational and time management skills
Problem-solving mindset and adaptability

Technical Proficiency

Experience using CRM software
Proficiency in Microsoft Office (Excel, Word, etc.)
Familiarity with telecommunication tools and systems

Key Competencies

We are looking for individuals who demonstrate:

Confidence and resilience
Target-driven mindset
Strong work ethic
Attention to detail
Adaptability in fast-paced environments
Positive attitude and professionalism

Compensation & Benefits

We offer a competitive compensation package along with additional benefits to support your professional and personal growth:

Monthly Salary: PKR 55,000 – 60,000
Performance-based incentives
Health and Life Insurance
Paid time off and holidays
Opportunities for career advancement
Ongoing training and development programs
Supportive and collaborative work environment

Why Join Us?

Joining our team means becoming part of an organization that values growth, performance, and employee development.

Here’s what you can expect:

A dynamic and engaging work environment
Opportunities to enhance your sales and communication skills
Career progression into senior sales and management roles
Recognition and rewards for high performance
A team-oriented culture that encourages collaboration

Work Environment

This is a full-time, onsite role based in Rawalpindi. You will be working in a structured and professional environment with a focus on performance, teamwork, and continuous improvement.

How to Apply

If you are passionate about sales, enjoy interacting with people, and are ready to take your career to the next level, we encourage you to apply for this exciting opportunity.

Submit your application today and become a part of a team that values your growth and success.

Final Note

This role is ideal for individuals who are ambitious, driven, and eager to build a successful career in sales and business development. As a Lead Development Officer, you will gain valuable experience, develop essential skills, and contribute directly to the company’s growth.

If you are ready to take on new challenges and achieve your goals, this opportunity is for you.

Lead Development Officer (LDO) – Full-Time Opportunity Full Time