Brand Director – Amazon E-commerce (Full-Time, Remote)

Job Overview

We are looking for a highly experienced, strategic, and results-driven Brand Director to join our dynamic and fast-growing team. This role is central to driving the growth, positioning, and long-term success of our portfolio of health-related brands on Amazon.

As a Brand Director, you will take ownership of end-to-end brand strategy, from conceptualization to execution. You will be responsible for building strong, recognizable brands, optimizing product visibility, and ensuring a seamless and compelling customer experience across the Amazon marketplace.

This is an exciting opportunity for a professional who combines creativity with analytical thinking and has a deep understanding of the Amazon ecosystem. If you are passionate about e-commerce, brand building, and the health & wellness industry, this role offers a platform to make a meaningful impact.

About the Company

Gravitiq is a UK-based e-commerce company operating at the forefront of digital transformation within the health and wellness sector. We specialize in scaling brands across categories such as supplements, beauty, and health products by leveraging data-driven strategies, cutting-edge tools, and innovative marketing approaches.

As global consumer behavior continues to shift toward online platforms, we help brands achieve scalable growth and operational excellence. Our team is composed of forward-thinking professionals who are passionate about building impactful brands and delivering exceptional customer experiences.

Role Objectives

The primary objective of the Brand Director is to drive brand growth and profitability on Amazon by implementing high-impact strategies. You will be responsible for managing brand positioning, improving product discoverability, increasing conversion rates, and ensuring long-term sustainability of brand performance.

You will also play a critical role in aligning brand strategy with broader business goals, ensuring that all initiatives contribute to revenue growth and market expansion.

Key Responsibilities

1. Brand Strategy Development & Execution

You will develop comprehensive brand strategies for assigned health-related brands on Amazon. This includes defining brand positioning, target audience, messaging, and growth plans.

You will ensure that each brand has a clear identity and a strong value proposition that resonates with customers.

2. Product Listing Optimization

You will oversee and optimize all aspects of product listings to maximize visibility and conversions. This includes:

Crafting compelling product titles
Writing persuasive bullet points and descriptions
Developing A+ Content (Enhanced Brand Content)
Ensuring keyword optimization for search rankings

Your goal will be to create listings that not only rank well but also convert visitors into customers.

3. Amazon Advertising Management

You will plan, execute, and optimize Amazon advertising campaigns, including:

Sponsored Products
Sponsored Brands
Sponsored Display Ads

You will continuously monitor campaign performance, adjust strategies, and ensure that advertising efforts deliver strong ROI and meet sales targets.

4. Promotional Strategy & Merchandising

You will design and implement promotional campaigns and merchandising strategies to boost sales and increase market share. This includes:

Seasonal promotions
Discounts and deals
Bundling strategies
Product launches

Your efforts will aim to maximize revenue while maintaining brand integrity.

5. Brand Identity & Creative Direction

You will contribute to the development of brand narratives, visual assets, and creative direction. This includes ensuring consistency in:

Brand voice and messaging
Visual design elements
Product imagery and packaging

A strong and cohesive brand identity is essential for building customer trust and loyalty.

6. Performance Monitoring & Data Analysis

You will track key performance indicators (KPIs) such as:

Sales performance
Conversion rates
Click-through rates (CTR)
Advertising ROI

Using data-driven insights, you will identify opportunities for improvement and implement strategies to enhance performance.

7. Market & Competitive Analysis

You will conduct in-depth market research and competitor analysis to:

Identify emerging trends
Understand customer preferences
Benchmark against competitors

These insights will inform strategic decisions and help maintain a competitive edge.

8. Cross-Functional Collaboration

You will collaborate with various teams, including:

Marketing
Supply chain
Customer service

This collaboration ensures alignment across all operations and delivers a seamless customer experience.

9. Budget Management

You will manage brand-specific budgets effectively, ensuring optimal allocation of resources across marketing, advertising, and operational activities.

10. Compliance & Regulatory Adherence

You will ensure that all products and listings comply with Amazon policies, especially those related to health and wellness products. This includes staying updated with platform regulations and avoiding compliance issues.

Required Qualifications

To succeed in this role, candidates must meet the following criteria:

Educational Background

Bachelor’s degree in Marketing, Business Administration, or a related field

Professional Experience

Minimum of 5 years of experience in brand management, e-commerce marketing, or a related role
Proven experience working with the Amazon platform

Technical Expertise

Strong understanding of:
- Amazon Seller Central
- Amazon Vendor Central
Experience with listing optimization, advertising campaigns, and analytics tools

Analytical Skills

Ability to interpret complex data and translate insights into actionable strategies
Strong problem-solving capabilities

Communication Skills

Excellent written and verbal communication skills
Ability to present ideas clearly and effectively

Project Management

Strong organizational and time management skills
Ability to handle multiple projects simultaneously

Industry Interest

Genuine interest in the health and wellness sector

Preferred Qualifications

While not mandatory, the following will be considered an advantage:

Experience with e-commerce aggregator models
Background in scaling health, beauty, or supplement brands
Familiarity with international e-commerce markets
Experience working in remote teams

Skills & Attributes

The ideal candidate will possess the following qualities:

Strategic Thinking

Ability to think long-term and develop strategies that drive sustainable growth.

Leadership & Ownership

Strong sense of ownership and accountability for brand performance.

Creativity

Ability to develop innovative ideas that differentiate brands in competitive markets.

Adaptability

Comfortable working in a fast-paced and ever-changing environment.

Collaboration

Strong team player who can work effectively with cross-functional teams.

Results-Oriented Mindset

Focused on achieving measurable outcomes and continuous improvement.

Work Environment & Conditions

This is a fully remote role, offering flexibility and the opportunity to work from anywhere. However, candidates must be comfortable working within the specified schedule and requirements.

Working Hours

Monday to Friday
10:00 AM – 7:00 PM (UK Time Zone)

Employment Type

Independent contractor agreement
Long-term, full-time engagement

Additional Requirements

Use of a time-tracking tool during the probation period

Compensation & Benefits

We believe in rewarding talent and creating a supportive work environment. Here’s what you can expect:

Competitive salary package
Performance-based bonuses
Paid annual leaves
UK banking holidays
Annual salary reviews

Why Join Us?

At Gravitiq, we are more than just an e-commerce company—we are a team of innovators shaping the future of digital commerce.

What Makes Us Different:

A supportive and collaborative work culture
Opportunities for professional growth and development
Exposure to global markets and cutting-edge strategies
A youthful, energetic, and fun work environment

We encourage creativity, value innovation, and provide the tools and support needed to succeed.

Ideal Candidate Profile

The perfect candidate for this role is someone who:

Has extensive experience managing brands on Amazon
Understands the nuances of e-commerce and digital marketing
Is passionate about health and wellness products
Can balance creativity with data-driven decision-making
Thrives in a remote work environment

Application Process

If you believe you are the right fit for this role and are comfortable with the terms outlined above, we encourage you to apply.

How to Apply:

Please submit:

Your updated CV/Resume

Our recruitment team will review your application and contact you if you are shortlisted.

Final Note

This is a unique opportunity to take ownership of brand growth in one of the fastest-growing sectors of e-commerce. If you are driven, strategic, and ready to make an impact, we would love to hear from you.

Brand Director – Amazon E-commerce (Full-Time, Remote) Freelance